country road ss2013

Being in Australia, you'd be hard pressed to find someone who doesn't have some Country Road basics in their wardrobe. The latest Country Road spring/summer collection is an exercise in modern minimalism. Embracing a predominantly neutral colour palette, the collection is a mix of trend-based pieces and well-cut classics. Sharp, structured pieces are offset by feminine, flouncy details. Shot by Paul Wetherall and featuring Iris Van Berne, the campaign taps into popular ladylike and sportswear trends. I spied this campaign last month (I was going to post it earlier but you know stuff and life got in the way) and my immediate reaction was that it was a refreshing direction for Country Road to take this season.

[Images supplied]

5 comments:

  1. Glad to learn about this brand. Has some marvelous things, undoubtedly!

    Love, When You Dream Big x

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  2. I've fallen in love with several Australian brands lately. This looks great.

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  3. Damn, they know my weakness - flow-y sleeves and lace.

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  4. I may have made approx 20 phone calls to get my Country Road quilt cover and matching pillowcases. They were shipped separately from two stores in NSW. Lesson learned. Always buy online on the first day of the sale!

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  5. Ahh, thank you for bringing this to my attention - it's right up my alley, and very pinnable! Unfortunately I bet the shipping rates to the states are too high for me to actually buy anything :/

    http://lasaloperie.blogspot.com

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