paule ka: spring summer 2012


Dreaming of a sixties vacation, à la Paule Ka's spring/summer 2012 campaign. Starring Jessica Stam and shot by Venetia Scott, this is the third episode in a series of retro inspired campaigns following the travels of the Paule Ka woman. The spring/summer 2011 campaign starring Guinevere van Seenus started the journey in Palm Springs while the autum/winter campaign featuring Eniko Mihalik took us to The Carlyle Hotel in New York. This season sees her jetting off to Acapulco and the Hotel Boca Chica. I quite like this form of continuity and storytelling in a campaign as it somewhat reinforces the designer's aesthetic and vision for the brand.

16 comments:

  1. always always love anything and everything by venetia scott.

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  2. Wow these are all beautiful!

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  3. such cute outfits, very chic


    http://herpersona.blogspot.com.au/
    http://herpersona.blogspot.com.au/

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  4. these shots are so dreamy and lovely!

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  5. these pictures are so lovely.. they make me want to go on a beach getaway...

    xxx

    INSIDE IN INSIDE OUT

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  6. Very pretty! I also love the storytelling. It makes the clothing line even more unique.

    bloglovetherapy.blogspot.com

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  7. I quite like clothes with a narrative too. There's nothing more boring than vacuous editorials. I like photographers that tell me a story with fashion. And I'm digging the 60s vibe here.

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  8. Love this super summery spring collection! (:
    Check out my blog & follow? (:
    onceuponasprinkle.blogspot.com

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